The White House is seeking to eliminate all whiteface toilet paper in the United States by 2020.
White House press secretary Sean Spicer made the announcement Tuesday during a press briefing in the White House briefing room.
The White house’s mission statement for the new rule, which comes with a $1,000 reward for anyone who can help, says: “This effort will make it easier for people of color to participate in public life, and will reduce the likelihood that we’ll see more white faces on public signage, including in public bathrooms.”
Spicer said there’s been a decline in the use of whiteface in public restrooms over the last few years.
Whiteface is a term used to describe the practice of making the whites of a group’s faces white, in order to make them appear more dignified.
It was first used in the U.K. in the 1930s.
In the U-S, the term was first adopted in the 1970s, but in the early 1990s it was brought back by some white supremacist groups, Spicer said.
Whiteface was used in America in the 1980s and 1990s to make it appear as if there were no black people in the public eye, and in some cases, even to make white faces appear less threatening.
Spicer said the Whitehouse’s plan would make it more difficult for white people to appear in public without the help of white people, including people of colour.
“We’ve seen an increase in the number of people who have attempted to use whiteface as a way of hiding their racial identities and we’ve seen a decrease in the prevalence of white face in public spaces,” Spicer said, according to a transcript of the press briefing provided by the White house.
“We believe that in 2020 we need to do what we can to make sure that the public has the ability to express their racial identity without facing the stigma of having their face covered.”
The White House’s effort will also target public schools, and the effort is being funded through the WhiteHouse.gov site.
Spicer declined to name any schools that have received grants to help with the initiative.
White people have used whiteface on American street signs, in many cases, including a billboard outside the White Castle restaurant in Washington, D.C., which has white faces of people of all races and nationalities.
Spicer, however, said that the White Houses goal was to target public places and not schools.