The lumineaus whitening products have been on sale for over a year, and are widely considered to be among the best.
But do they really whiten your skin?
Read moreThe US and Australia have introduced similar products, and both countries have been accused of using deceptive marketing and of not following strict regulation of ingredients.
But these products have never been widely tested for their efficacy.
And the Australian Medical Association (AMA) has called for an independent investigation into their safety.
“It’s not surprising that we’ve got such a high level of concern,” AMA spokeswoman Dr Anna Williams said.
“We know that the evidence base around the use of lumineaux products is quite weak, and that they’re not proven to be any different than other natural products.”
She said there was not enough evidence to support claims that they were safe.
The AMA has also been urging consumers to use other products to whiten their skin.
It says that it’s time to stop using products that cause redness and irritation and instead seek out products that reduce redness, dull the skin and help it clear up.
“If you’re looking for something that really brightens and reduces the appearance of redness or redness issues, you should go with a product that has been shown to be safe,” Dr Williams said