A new online whitening service from Walmart is a new addition to its online grocery store, the Walmart Family Store, offering consumers the opportunity to purchase whitening products at the lower price point.
Whitening products can be bought for $3.99 per ounce (0.6 oz) or $5.99 for an ounce (2.2 oz) and are designed to remove shine, plaque and other visible whitening agents from teeth.
Walmart is offering the products online for $19.99 (AU$29.95) per ounce.
The new whitening technology comes with its own suite of whitening tools, including a whitestening sponge that can be used to remove any stain from the inside of the toothbrush.
Whiteners can be purchased online, or at Walmart stores.
The company said the products were “designed to remove the most visible signs of whiteness and remove plaque and smudge from your teeth”.
“These products have been tested and proven to deliver results,” Walmart said in a statement.
“Our products are formulated to work on a wide range of tooth types and provide a superior whitening experience.”
The company said its Whitening Cream Whitening Plus was also available for use with the Whitening Pro and Whitening Gel.
The Walmart Family store, which was founded in 1999, is the largest online grocery and pharmacy store in the US, with about 30 million customers.
It is one of Walmart’s top retailers and is the company’s largest online retailer.