Pola has partnered with the brand’s namesake to launch a $6.9 million initiative to fight the spread of the coronavirus.
The initiative will involve creating a new partnership with Pola, with the new brand name to be used for Pola products, which are manufactured in Switzerland and the U.K. The partnership will create the Pola Brand and Pola Group, the company said.
Pola said that the Polas will be available at Walgreens, Rite Aid and Walmart stores starting in January.
It also said it will work with Target to distribute Polas in stores.
Pola Whitener said the partnership will also provide additional financial support to Polas Global Pola Campaign, which has raised more than $2 million since it launched in March.
“With Pola’s global reach, Pola Global Polahcampaign is helping to prevent and eradicate coronaviruses worldwide, and we’re grateful to Pola for partnering with the Polah Foundation to help spread the word about the importance of a healthy body,” the company’s executive director, Mark DeWitt, said in a statement.
“Together, we’re committed to building a safer world through a more sustainable economy, a better health system and a world where all people can thrive and thrive free from all infectious diseases,” DeWert said.
The Polas’ new partnership comes as other major brands have begun using Polas to help combat the coronivirus pandemic.
In April, PepsiCo Inc., which has its own pola-making operations, pledged $50 million to Polakavea, the nonprofit group that runs Polas Polas International.