The Hawaii Department of Health and Human Services (DHHS) is making it easier for Hawaii residents to whiten their teeth with a product made from “black dirt.”
The agency said Thursday it’s launching a new whitening products line, which includes a white toothpaste for $19.99 and a whitening shampoo that costs $6.49.
The products are being marketed by the DHHS in Hawaii, and it said Hawaii residents will have the opportunity to purchase the products and wash their teeth for free with the new products.
“We are seeing an increasing number of people wanting to whitened their teeth at home and this is an exciting new way to help make it easier to do so,” DHHS Director of Marketing Susan Cavanaugh said in a press release.
The agency is also rolling out an online whitening training tool.
The agency said that with this training tool, people can learn to apply the product to their teeth and then rinse their teeth before using it.
The new whiteners, which can be purchased online at a cost of $12.95, are the latest additions to the agency’s whitening initiative.
The DHHS has a long history of whitening efforts, including its own products.
In 2017, the agency launched a new white toothbrush and shampoo, which cost $12 each.